BRANDING WORK
McDONALD NEW ZEALAND REBRAND
Redesign of a New Zealand merino fashion brand. The brand refresh aimed to reflect the sustainability, quality, and stewardship of the land that the McDonald ethos encompasses. My work included envisioning and executing the new imagery, styling, and design elements of the brand.
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I worked on redesigning all product brochures, labels, tags, physical store assets, as well as website and social content.
GOOD HABIT STORE AND BRAND DESIGN
Design and launch of a plant-based ice cream shop and brand in Auckland. At the brand's core, was a commitment to hand-made vegan ice cream with no fillers or artificial ingredients. The brand voice called for a natural, relaxed, and joyful design.
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I worked on the design and renovation of the cafe, including all interior design, signage, menus, and a mobile ice cream cart, as well as all digital branding and assets.
CELESTE BOTANICALS PACKAGE DESIGN
Design of packaging for Celeste Botanicals,
a natural skincare based in Seattle. The brand called for a sleek, mysterious, and sophisticated packaging design.
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Geometric symbols and moon-based imagery were incorporated with a colour palette of black, white, and gold accents to create a minimal and esoteric packaging/brand feel.
